There we go, the big annual car expo has started in Paris. It's always delightful to take a look at how marketing arguments are crafted in general, and in the automobile industry in particular.
On such new model, you can customize the sound of your blinker. Aren't embedded electronics complicated enough to design and to make work right? Hasn't the driver enough controls to learn and remember?
Another one displays a full hybrid engine. As opposed to its partially hybrid competitors I suppose. I thought that by definition, hybrid meant partially this and partially that; so if get the message right, this car's engine is *fully* partially this and partially that. Whereas competitors - shame on them - just have a partially partial technology. Huh.
And on this one, the engine is a 240 horsepower EcoBoost. No doubt that 240 hp is the least you should have to boost ecology friendliness, fuel economy, or whatever it's supposed to mean.
And this recent habit to call cars or whatever product like people: you don't buy the new Renault Laguna. You buy Laguna.
Funny car manufacturers. That said, I suppose we mobile vendors and operators are sometimes pretty funny too. I'm going to think about it.
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