My first steps with easyJet.
"a ticketless airline"... That sounds pretty cool and smart. Yes, after all, why would we need a ticket, in 2011, when the airline already has everything they need to let you board?
I've boarded many times with a so-called "electronic ticket" that I never had with me, and that was never an issue. When everything is in the system already, having an electronic ticket or having no ticket at all sounds like the same thing to me. Or am I missing anything?
But I never realised that saying "We are a ticketless airline" would make it sound cooler.
Too many artificial concepts in this world, maybe. Don't bother people with 'implementation details' when they don't need to know details.